Review: A Misfit Entrepreneur's Guide to Building a Business Your Way

A Misfit Entrepreneur's Guide to Building a Business Your Way by Ariana M. Friedlander

My rating: 5 of 5 stars


I was approached by a mutual friend to review Ariana M. Friedlander's book A Misfit Entrepreneur's Guide to Building a Business Your Way. I later met with Ariana to ask her about the style and subject matter of her book, I wanted to be sure that it would align with my interests. I warned her that I don't alter my book reviews based on popularity of a book nor the source of its recommendation. She understood and still invited me to receive and review it.

I'm happy to say that my initial warnings were unnecessary as I very much enjoyed A Misfit Entrepreneur's Guide to Building a Business Your Way. Whilst reading the book, I found myself often thinking that this was not only a "guide to building a business" but a guide to building a great life.

I enjoyed Ariana's use of cycling metaphor and her overview of related works to each chapter's topic. Unlike many other books of this style which spend too much time telling readers of their own success, Ariana kept her personal stories on topic and down-to-Earth in the reality of her challenges. The book relays a number of tips for overcoming challenges (internal and external) to reaching your goals. Many of the books she recommends for further reading are ones which I have enjoyed. Better still, she summarizes the ideas from those books well for people who have not yet read them.

I feel more than comfortable giving this easy read 5 out of 5 stars. Well done, Ariana. Your journey is one which I hope can inspire other misfits to reach for their goals in both business and life.



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